Our History

Graduation 2017

”Soft morning” Where it all began. My graduation show where I showed my first ever collection called Soft Morning. Inspired by women and a soft feeling when walking around when you wake up. The soft colors and airy fabrics made this a collection to be proud of.

The beginning of my journey as a fashion designer.

Est. 2017

My Story

Anne Miegielsen – Founder

In the summer of 2017, I decided instead of studying at the Amfi in Amsterdam that I was going to give my own company a go. When I was nineteen I gave myself a year to see if this was something for me and if not so I would still continue studying.

I started in the garage and received the first customers in our living room. After six months I gave up my side job and started looking for an atelier where I could work full-time.
I found this in ‘s-Hertogenbosch and have been working there for more than 3 years.

During the time that I worked from home, I participated in the Vila talent awards and I was chosen to represent the Netherlands.

In addition to making tailor-made clothing, I decided to also focus on setting up a webshop.

Since I make everything myself at the atelier and the production is not outsourced, I wanted to realize everything as sustainable and neatly as possible. When a customer places an order, I ask for a number of sizes if necessary to make the order tailored. As a result, there is besides only one item per design no waste. This one item per design is for product photography and photo shoots.

In a few months, there will be more than only basic items. I am going to realize my dream of making evening gowns and wedding dresses. Stay tuned!


We present the highest quality and craftsmanship. The connection is intimate and personal, like the touch of the hand.


No waste!

Hand made

Everything is hand made


Made to fit


Key People

Anne Miegielsen